Who We Be Talks_
The #1 music podcast in the UK celebrating black music and culture. It’s an honest and unfiltered reflection of the current zeitgeist, featuring music and non-music guests and personalities.
Spotify invited select production companies to pitch to relaunch the podcast version of their hugely successful music and events brand, Who We Be_ . They wanted a completely new approach for the podcast, with new ideas and new talent.
We developed a concept that really connected with the podcasting audience and represented the brilliance of UK black music and culture. We secured the infectious talents of Henrie Kwushue and Harry Pinero, two of the UK’s brightest stars. Spotify commissioned us to make the podcast, now called WWBT_ and we are delighted to be up and running with the weekly show, released every Tuesday, exclusively on Spotify.
Creative idea development
Social media content