Annie Mac’s Summer of Dance
BBC Radio 1.
A film following Annie Mac over a crazy Summer, playing some of her biggest gigs to date.
Radio 1 approached us to make a visual programme for the iPlayer and an audio programme for the radio about Annie's Summer Of Dance 2016.
The broadcaster was playing at a number of events over the 3 month summer period and Radio 1 wanted entertaining and engaging programmes about her life on the road.
We put together a fast-moving, seamless and entertaining programme treatment for the iPlayer. After identifying the events we would cover, we created a production plan for each event that worked for all involved.
We then assembled the crew and started production. The final film performed really well for Radio 1’s iPlayer and remains a key piece on their YouTube page.
Creative idea development