Music Odyssey

Red Bull Music.

A radio show series to build excitement and add context in the lead up to this exciting event.

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Why?

Red Bull Music asked us to create a series of radio shows to promote their latest large-scale music event, Odyssey.

Six boats set sail down the Thames, each skippered by a huge name from six different electronic genres and Red Bull were looking for a production partner to create excitement and anticipation leading up to the event.

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How?

We put together a creative treatment for each show to introduce the listener to the event and boat captains.

 

As well as working closely with the Red Bull team and the boat captains, we incorporated mini documentary style packages to run through the shows in order to tell the story of each respective scene.

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Expertise.

  • Creative

  • Creative idea development

  • Radio series

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The Grape team produced the radio shows in the lead up to the Red Bull Music Odyssey event. The highly-produced programmes created anticipation and a brilliant build up to the event itself.

Red Bull Music commissioner.